Why Should You Avoid Unethical Search Engine Optimization Techniques?

April 5, 2019 0 By Planeta 13

As we all know, Search Engine Optimization is extremely important in order to improve your website’s ranking on search engines. But you need to remember the fact that Search Engine Optimization must be done in the right manner. Certain Search Engine Optimization techniques are deemed as negative campaigning. Such practices will backfire. Here in this article, we are going to talk about such practices. There are unethical Search Engine Optimization techniques that must be avoided at any cost. It will not help your website. In fact, search engines will penalize your website when you opt for unethical Search Engine Optimization techniques. Once penalized, you will find it hard to reverse it. So, it is better to stay away from unethical Search Engine Optimization techniques.

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Understanding the difference

Yes, let’s try to understand the difference between ethical SEO Sydney tactics and unethical SEO tactics.

  • You must adhere to the Google’s guidelines for ethical SEO tactics.
  • This way, you will ensure that the users will be getting the relevant information when they search for a particular keyword.
  • When you follow white hat strategies, you will not have to worry about Google penalizing your website. You don’t need to worry even when Google comes up with an update for the algorithm.
  • When you follow the white hat strategies, you will never end up making a mistake which cannot be reversed.

Unethical SEO strategies

Let’s have a closer look at the unethical SEO strategies we have been talking about. You need to stay away from deceitful practices which are totally against the rules of Google. This will directly reflect on the ranking of your website. Also, it will damage the reputation of your website for good. So, you should not do these tricks at all. Google is not that forgiving. Reversing the penalization is never easy.

Don’t fall for the temporary gains!

Yes, when you employ unethical SEO strategies, you will feel that you have gained competitive edge over your competitors. You are totally wrong here. Such a strategy will be totally detrimental to the growth of your business. Google’s algorithm is meant to punish those who fall for such tactics. If you are smart enough, you will stay away from employing such tactics.

Let’s have a look at some of those unethical SEO tactics below.

Invisible Text

Some websites used to do this trick, where they would hide text filled with keywords. They would match the color of the font with the background to hide it. Google’s algorithm finally caught up with this trick. It may have given a temporary advantage to certain websites. But eventually, Google penalized all those websites.


Cloaking is another unethical practice followed by webmasters to increase the page rankings. Here you use 2 different HTML addresses. One will be for the Google bot and the other will be for the visitors. Adobe Flash would make it easier for you to do this. In short, the users will land on a page with completely irrelevant information.

You should stay away from all these unethical Search Engine Optimization practices.