Choose paid advertising platform carefullyMay 21, 2018
It’s quite simple, if you want quick or instant sales for your business, then Google Ads are by far the best solution. Because as a user if you are looking for any services or solution to something you will search on Google rather than finding solutions on social platforms.
On the other hand, Facebook ads are basically display ads and best for creating brand awareness. They are also effective for remarketing purpose. So when you put Ads on Facebook, create the Ad copy around generating awareness rather than conversion oriented. From here, you can create lead magnet funnel to convert them into sales.